Consider this the SOAP AF era
A quick update (and a thank you)
Dear Reader,
I missed last Friday’s newsletter. It was for a good reason—I've been heads down prepping something that’s been in the works for a long time. And as of yesterday, it’s live!
I launched new packaging and formulas for FORK & MELON—aka SOAP AF, LOTION AF, and LIP BALM AF. If you’ve been following along, you know how much thought, obsession, and good old-fashioned werk have gone into making them what they are now: fragrance-free, refillable, elevated, understated, and just cool.1
This isn’t just a product update. It feels like a turning point.
If you’re curious, you can see the new lineup here (I’m also proud of this new brand video). SOAP AF is clean luxury hand soap, body wash, face wash, and bubble bath in one. For people who care about their skin and what their sink looks like. Updated refill solutions are coming soon, and p.s. they’ll double as super convenient shower bottles…
I’ll be back next Friday with a new post about sneakers. And possibly a recap of my daughter’s first ballet recital—happening tonight!
Thanks for sticking with me!!!
With love xoxo,
Cher